What Does the Nike Symbol Mean?

The Nike symbol isn’t a checkmark.

Nike logo origins, facts about Nike

Nike’s logo, the Swoosh, appears to be a rather nikeo.jpgelegant checkmark (or tick) but it is actually intended to be a symbol that conveys motion. Carolyn Davidson, a  graphic design student at Portland State University created the logo in 1971. She was hired by Nike’s co-founder Phil Knight to design a logo that “had something to do with movement”.

I’ve seen mentioned many times in numerous articles that the Swoosh logo also symbolizes the wing of Nike, the Greek goddess of victory and the company’s namesake. This seems to be a very popular belief, but I have yet to find proof that designer Carolyn Davidson actually had this inspiration in mind while designing the logo.

So tell me, do you wear Nike shoes or clothing? I don’t think I’ve worn Nike in my entire life as my parents were both Reebok fans.

BONUS FACT: Michael Jordan makes more money from Nike annually than all of the Nike factory workers in Malaysia combined. That is incredibly sad and I kind of wish I hadn’t discovered this fact. 


SOURCES:

https://en.wikipedia.org/wiki/Swoosh

https://www.famouslogos.net/nike-logo/

https://en.wikipedia.org/wiki/Carolyn_Davidson

http://www.softschools.com/facts/business/nike_facts/2760/

About Hollie Black-Ramsey (45 Articles)
"I'm sick of following my dreams. I'm just going to ask them where they're goin', and hook up with them later." -Mitch Hedberg

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