The kooky guys usually seen sitting in a car having conversations about SONIC’s new deals and food items are improv comedians Thomas James (T.J.) Jagodowski
and Peter Grosz.
Jagodowski (age 45) is always in the passenger seat and Grosz (age 43) is always in the driver’s seat. The two were chosen from more than 150 actors who auditioned for the TV spots and made their television debut in 2003 for SONIC’s “Two Guys” campaign.
Grosz has received two Emmy Awards for his writing on “The Colbert Report” and Jagodowski has appeared in “Oz the Great and Powerful,” “Prison Break,” “The Ice Harvest” and “Stranger Than Fiction.”
In 2010, the Two Guys were dropped from SONIC’s national advertising campaign and this caused an uproar amongst fans. Their 2012 comeback was staged as a social media publicity stunt featuring the duo pleading for their jobs.
The SONIC Two Guys campaign is one of the longest-running marketing campaigns in history.
BONUS FACT: In 2014, the company announced plans to add 1,000 restaurants in the next 10 years, including an additional 300 in California alone.